Movie Response The Interrupters - 880 Words

Movie Response: The Interrupters The documentary, The Interrupters, focus on the impact education has in the brutality and bloodshed in the United States. Chicago, Illinois is one of the most violent cities in the US, and because of this multiple violent prevention projects were formed.The documentary followed â€Å"interruptors† of violence in the streets of Chicago through mediation. â€Å"Interrupters† are former high ranking gang members who volunteered to stop the violence in hopes to save lives. One of the major â€Å"interruptors† that deserve to be focused on is Ameena Matthews. Mrs. Matthews has an extensive ties to the gangs activity in Chicago. Her father, Jeff Fort, was one of the first and most dominant gang leaders of Chicago. When in care of her mother, Matthews was mentally, physically, and sexually abused as a child from ages of 9-15 years old. Matthews then returned to live with her grandmother in an overcrowded roach filled apartment. In attempts to develo p a better life for her and her grandmother, Matthews became involved with the mob. Matthews developed a reputation for herself and quickly became the only female lieutenant in the mob she participated in. She then became consumed with the lifestyle and its benefits. Matthews reverted from the gang when she started to become more involved in the church of Islam, where she found her husband Imam.When speaking about the origin of her gang affiliation, Matthews stated that she was strongly influenced by those in

The Conflict Resolution Cycle And Twelve Principles Of New...

Conflict is something that each person will have to deal with sooner or later. Our text described the Conflict Resolution Cycle and Ten Principles of New Thinking that can resolve conflicts in a less costly manner (Levine, 2009). Brown (2011), points out that a chance of goal conflict is somewhat low between groups that have their own resources and perform entirely different tasks. In other words, if your task is separate the chances of conflict are extremely low. However, if there is any type of dependency, or common task and frequently pursue incompatible goals, the chances of conflict are greater (Brown, 2011). Levine (2009) explained that although the use of Alternative Dispute Resolution (ADR) is growing, the cost of conflict is a resource drain of huge proportion, and a source of great unhappiness and discomfort. I can recall an instance of conflict within my workplace that costs me more than what I could have imagined. This scenario has to deal with both role conflict and role ambiguity. Role conflict exists when an individual belongs to or identifies with two or more groups whose goals or values are in conflict (Brown, 2011). Role ambiguity occurs when an individual or the members of a group are not clear about their functions, purposes, and goals within the organization (Brown, 2011). According to Levine (2009), the cost of conflict is composed of: direct cost, productivity cost, continuity cost, and emotional cost. While being assigned to Navy Recruiting Command,Show MoreRelatedConflict Management and Emotional Intelligence63003 Words   |  253 PagesSouthern Cross University ePublications@SCU Theses 2010 Conflict management and emotional intelligence Yu Fai Leung Southern Cross University, keith.leung.yu.fai@gmail.com Suggested Citation Leung, YF 2010, Conflict management and emotional intelligence , DBA thesis, Southern Cross University, Lismore, NSW. 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Social Media Marketing On The Brand Loyalty-Myassignmenthelp.Com

Question: What Is The Impact Of Social Media Marketing On Brand Loyalty? Answer: Introduction Marketing communication is defined as the complex and fundamental marketing efforts implemented by the business organizations. This allows the business organizations to communicate messages to the target customers by using various media. The most widely used marketing communications include branding, packaging, sponsorships, advertisement and direct marketing. Additionally, marketing communication provides the basic outline thereby, laying the foundation for the rest of the procedures (Parente Strausbaugh-Hutchinson, 2014). This report introduces the integrated marketing communication plan for an Australian based fruit juice company named The Daily Juice. The integrated marketing communication plan highlights the brief overview of the company and its products along with advertising objectives for influencing the purchase decision of the target customers. The report also highlights a media plan developed for achieving the objectives along with evaluating the effectiveness of the IMC. Overview of the company and its products The Daily Juice Company was established in 1989 with only 12 employees with a vision of serving the most delicious and healthy juices for the Australian customers. Initially, the company only produced orange juices but later on based on the increasing demand of the customers, the company launched varieties of flavors. The aim of the company was to serve healthy and delicious fruit juices for the Australian market. The different types of fruit juices launched by the company include Nourish Green, Nourish Green and Nourish Orange. The company packaged the juice in the family pack as well as in breakfast bottles. After serving only orange juice over the years, the company has launched the new flavors. This will provide the company to attract the customers and increase the demand for their juices manufactured by the company. Therefore, the company needs to communicate the new products to the target customers in the Australian market by developing and implementing suitable IMC (Dailyjuice .com.au, 2017). Target Audience The company has considered both demographics and psychographics approach while deciding the target audience. Reports suggest that majority of the Australian population is suffering from health complications due to unhealthy lifestyle and daily diet (Daa.asn.au, 2017). For example, large Australian population is suffering from obesity due to consuming high amount calorie in their daily diet. According to the National Health Survey, almost 63.4% of the Australian population is obese and the numbers have doubled since 1995 (Abs.gov.au, 2017). Figure 1: Obesity in Australia from 1995-2015 (Source: Abs.gov.au, 2017) Based on the above market analysis of Australia, the company has decided to provide a healthier option for the population. The launch of the fruit juice will help the Australian population to consume drinks with fewer sugar additives thereby, allowing them to consider a healthier alternative. As the graph suggests that from 18 years onwards, the majority of the population is suffering from obesity, the target customers include young adults and adults. As demographic segmentation of the target customers is covering a huge population, the company has also used psychographic segmentation (Boone Kurtz, 2013). The psychographic segmentation highlighted the most preferred flavors among the Australian population. Therefore, the company has launched Nourish Green and Nourish Berry based on the psychographic segmentation of the target customers. Advertising Objectives The main five advertising objectives developed by the Daily Juice Company include: Developing brand awareness Promoting company knowledge Product promotion Influencing customer interest Influencing customers purchase decision The marketing objectives set by the Daily Juice Company aim towards communicating the information about the company, promoting the product, developing brand awareness along with influencing customer interest and their purchase decision. This will help in attracting the customers along with increasing the business. The advertising objectives will allow the company to create a unique image in the eye of the customers and sustain in the competitive market. Alternative style of advertising and justifying the selection The alternative method selected for advertising the product is through broadcasting in the social media. Social media is the most widely used platform used by the population and is used for information sharing, knowledge gain and communicating (Tuten Solomon, 2014). Social media is not only restricted to making personal relationships but also has spread its wings for various other uses. Business organizations use social media platform for developing brand awareness, promoting the product and the company along with influencing customer interest and purchase decision (Saravanakumar SuganthaLakshmi, 2012). Social media broadcasting allows the business organizations to aggregate opinions and discussions to reconstruct significant attributes of marketing for the business organizations. Therefore, social broadcasting will allow the Daily Juice Company to communicate advertising objectives to the target customers. As social media is widely accessed by all age groups within a population, t he selection of this media for advertising is justified. As commented by Whiting Williams (2013), broadcasting is defined as transmitting some information about a program, product or service by radio or television. Traditionally, business organizations used television and radio broadcasting as the advertising medium. As television and radio were widely used, the business organizations were able to reach out their target customers efficiently. However, the use of television and radio has decreased over the years. Therefore, the Daily Juice Company has opted for social media broadcasting, as the entire population uses it extensively. Social media broadcasting will allow Daily Juice Company to live stream the launch of their product. The company can use both paid and free providers for live stream the launch of the product. However, the company prefers free social media broadcasters such as Facebook and YouTube as it is extensively used. Additionally, the videos can also be uploaded to the Facebook about the company and the product. The sele ction of social media broadcasting is justified as this will allow the company to directly communicate with the entire population thereby, influencing their interest and purchase decision. About the Company The Daily Juice Company is an Australian fruit juice company that has launched Nourish Berry, Nourish Orange and Nourish Green for the Australian market. The company has launched both family pack as well as breakfast bottles. The market has grown over the years but the company plans to increase the business and customers further. Goal To develop brand awareness Promoting company knowledge Product promotion Influencing customer interest Influencing customers purchase decision Result By using social media, Facebook as the advertising medium, The Daily Juice Company placed ads related to the juice and its healthy properties. The company emphasized on both computer and mobile users. Additionally, the company included data from the past activities, the company ensured a variety of advertisement testing. This allowed the company to optimize the impact of the advertisement by determining the buying cycle of the customers (Kaur, 2016). The company also emphasized on integrating social media with Facebook in order to communicate their product to the target customers. The company included Facebook in their social app. As a result, it was easy for the customers to create an account, log in and explore information about the product and the company. In order to encourage signups based on targeted audience, the management of the Daily Juice Company made use of the mobile app install the app. This allowed the company to sort their audience based on reactions to videos ads. In addition to, this allowed the company to use cleverly of lookalike audience thereby, strategizing and optimizing their advertisement (De Vries, Gensler Leeflang, 2012). The company also emphasized on brand building and simplicity with promotional teaser containing information about the product and the company. In order to make the audience emphasize on the new product, The Daily Juice Company used different types of images and videos portraying refreshing and delicious content of the juice. The brand was double likely to be associated with the summer trend compared to the competitors (Kim Ko, 2012). Explaining communication plan through social media The use of social media as the medium of communicating with the target audience is most appropriate due to various reasons. As commented by (), the social media, Facebook is one of the most widely used social platform by the mass. This is because the social platform is easily accessible by people of age groups. Therefore, a majority of the adults and young adults are using Facebook on a daily basis, the use of this social media allowed the company to reach out the target customers easily. Facebook is one of the most cost-efficient tools for digital marketing that increases the visibility of the business. Therefore, using Facebook as the social media platform will increase the brand awareness thereby, engaging the target customers easily. According to Erdogmus Cicek (2012), using social media helps the companies to reach their loyal customers. Therefore, the use of Facebook will allow the Daily Juice Company to reach a wide range of customers. As a result, the company will be able to increase their customer base thereby, sustaining the competitive market. The increment in the visibility of the business by using Facebook for advertising the product gained more opportunities for the company. The company was able to post videos, images along with blog posting. As a result, information in terms of the product and the company became more transparent for the target audience. Each time the Daily Juice Company posted videos and images of the product, the traffic of the website were increased. As mentioned by Turhan (2013), advertising through social media allows creating a positive image in the eye of the customers. Therefore, the positive image in the eye of the target customers enables the customers to think about the juice of the company when they are looking for a healthy drink. Evaluating the effectiveness of the IMC plan The means selected for evaluating the effectiveness of the integrated marketing communication is critical. One of the significant methods of evaluating the effectiveness of the integrated marketing communications is by comparing the before and after sales results of the campaign (Sahebjamnia, Torabi Mansouri, 2015). For example, if the marketing communication objective of the Daily Juice Company is to increase the brand awareness by 10% by the end of 2017, the sales results before and after setting the marketing communication objectives need to be evaluated. This provides an opportunity for the business organizations to determine if the marketing communication plan is successful or needs improvement for achieving the desired results. However, on the contrary, due to the dynamic nature of the market, the effectiveness might be misjudged. On the other hand, the effectiveness of the integrated marketing communication plan can also be evaluated by determining the effectiveness of the advertising campaign (Xu Yeh, 2012). It is necessary for the business organizations to create a unique image in the eye of the target customers. Being different allows the business organizations to sustain the competitive market by attracting customers from the competitors. The company needs to attract the psychology and emotion of the customers thereby, influencing the customer purchase decision. Whenever the customers need the product, they avail the services of that particular company. Therefore, the Daily Juice Company needs to create a unique image in the eye of the customers that will influence the consumer purchase decision thereby, ensuring the customers buy juice only from their company. Conclusion In this report, it can be concluded that integrated marketing communications are one of the most successful business strategies used by the business organizations for communicating with the target customers. Integrated marketing communications will allow the Daily Juice Company to coordinate and integrate all the marketing communication tools into a seamless program thereby, increasing the efficiency of the value proposition for customers at a minimum cost. Social media broadcasting is the advertising vehicle selected by the Daily Juice Company in order to communicate the product to the target customers. The advertising plan developed by the company is based on the advertising objectives that allowed the company to stick to the goals while working. Evaluating the effectiveness of the integrated marketing communications is crucial due to the dynamic nature of the market thereby, making it unreliable at certain instances. However, comparing the sales results before setting the advertis ing objectives will allow the Daily Juice Company to evaluate the effectiveness of the plan. References Dailyjuice.com.au. (2017). About Us Daily Juice. [online] Available at: https://dailyjuice.com.au/about-us [Accessed 6 Sep. 2017]. Daa.asn.au. (2017). The facts on overweight obesity in Australia Dietitians Association of Australia. [online] Available at: https://daa.asn.au/smart-eating-for-you/smart-eating-fast-facts/medical/the-facts-on-overweight-obesity-in-australia-link-to-ahww/ [Accessed 15 Sep. 2017]. Parente, D., Strausbaugh-Hutchinson, K. (2014). Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Boone, L. E., Kurtz, D. L. (2013). Contemporary marketing. Cengage learning. Tuten, T. L., Solomon, M. R. (2014). Social media marketing. Sage. Saravanakumar, M., SuganthaLakshmi, T. (2012). Social media marketing. Life Science Journal, 9(4), 4444-4451. Whiting, A., Williams, D. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362-369. Kaur, G. (2016). Social Media Marketing. Asian Journal of Multidisciplinary Studies, 4(7). De Vries, L., Gensler, S., Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of interactive marketing, 26(2), 83-91. Kim, A. J., Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486. Erdo?mu?, ?. E., Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360. Turhan, A. (2013). Social Media Marketing. Sahebjamnia, N., Torabi, S. A., Mansouri, S. A. (2015). Integrated business continuity and disaster recovery planning: Towards organizational resilience. European Journal of Operational Research, 242(1), 261-273. Xu, Y., Yeh, C. H. (2012). An integrated approach to evaluation and planning of best practices. Omega, 40(1), 65-78. Abs.gov.au. (2017). 4364.0.55.001 - National Health Survey: First Results, 2014-15. [online] Available at: https://www.abs.gov.au/ausstats/abs@.nsf/Lookup/by%20Subject/4364.0.55.001~2014-15~Main%20Features~Overweight%20and%20obesity~22 [Accessed 15 Sep. 2017]

People Culture and Contemporary Leadership †Free Samples

Question: Discuss about the People Culture Contemporary Leadership. Answer: Introduction People are the most important elements for every organisation. These forces keep alive organisations values and purpose. They are the source of creativity, innovation and inspiration in an organisation. This is the reason while human resource is considered one of the important assets for every organisation. Today most of the leading organisations are developing high performance culture through creating an organisation culture that empowers employees. This report is basically based on organisations peoples practices and employee engagement. The company chosen for research is Google it is a big multinational company dealing in internet related products. The study is on Google and its HR practices. It clearly outlines and analyses the HR practices that are adopted by the company. It also determines the level of employee engagement in the organisation. The report also recommends some initiatives that could be taken by company to increase employee engagement. Organisation overview Google is a multinational company having its headquarters in America. The company deals in internet related products and services. It was founded by Larry page and Sergey Brin in 1998. Sundar Pichai is the current CEO of Google. Google has shown a fast growth over the years. In the year 2004 Google made initial public offer and today the company stands amongst the most renounced companies of the world. Google summarises its journey from garage to Googleplex (Google 2017). Companys vision statement is providing the worlds information at a single click. Googles mission is to collect the worlds information and provide it to the users universally (Thompson 2017). Both vision and mission statements guide the companys current practices. Both vision and mission statements run parallel to each other and guide the current practices of the company. It outlines four basic components namely worlds information, universal accessibility, one click and usefulness. Company maintains huge database as a collection to worlds information and provides universal accessibility at one click through its search engines world-wide. Easy access ensures that information is available for utilisation. Googles success can be credit to its effective organisation structure and culture. Google has matrix kind of organisation structure with some degree of flatness. It doesnt have that old convectional style of organisational structure. It has cross- functional organisation structure. Googles organisation structure is a blend of three characteristics function based, product based and flatness. Google has manpower strength of 75053 in the year 2016 (Statista 2017). Google effectively manages its huge and diverse workforce in the organisation. Google has its offices worldwide and headquarters in California, USA. The company has its operations around the globe. HR strategy of organisation Google is amongst the companies that have the best HR policies and practices in the world. The HR approach that Google uses is known as peoples analytics. People analytics can be defined as the data driven approach to inform your people about programmes, practices and processes. At Google its employees are known as Googlers. This approach is the used to inform Googlers about everything that company does to find, grow and keep people. The company is having the best strategies and polices to attract exceptionally talented pool of technologists and business people. The recruitment strategies of Google are aimed at attracting innovative and talented people who are ready to spend long hours in office. It tries to appoint people who are comfortable with flat organisation structure and working in teams. Google works on the principal that little things have big impact it offers various small benefits to make itself the best company to work for. Google offers it employees healthy snacks and m eals time to time. Google moms are allowed paid maternity leaves of 18 weeks. Company also allows its employees to bring pets to the office. Google clearly understands the theory of collectivism and individualism. In collectivism culture group performance is considered whereas in individualism the individual performance is taken into consideration (DeMooij 2015). Google appraises both team efforts and individual performance depending on the culture of country. Another HR strategy of Google is not having formal meetings; it has casual conversations in cafes or in lunch hours to increase employee participation. People and HR practices that exist within organisation Google has the pool of highly skilled and talented workforce. The company is able to maintain this workforce and keep its employees happy through its various HR practices (Bulygo 2013). Google has replaced subjective decision making approach in HR to data based decision making this is known as peoples analytics. People analytics team at Google analyse data to identify insights correlations and to provide recommended actions. This approach is the major HR practice or element for Google in achieving corporate greatness (Sullivan 2013). Employee training programmes at Google are also well designed and developed to maximise the benefits of training programme for both employee and the company. To make training programme more effective the company uses need analysis to identify different types of needs and design training programmes accordingly. The company tries to maximise the workforce efficiency with taking guidelines from Maslows need hierarchy theory. It has 5 categories of needs i.e . physiological needs, safety needs, belongingness needs, esteem needs and self-actualisation needs (Datta 2014). The company tries to increase the employee motivation by fulfilling the5 levels of need. The company tries to fulfil these needs by providing attractive perks, long term employment, free food in office, recognition for performance etc. The companies HR practices are designed in such a way to keep workforce happy so that they can better concentrate of work rather than other issues. Google shows concern for its people, this helps to retain and attain premium quality workforce in the organisation. Examination of employee engagement Employee engagement can be defined as the approach in which the workplace offers the employee an environment that keeps him or her motivated to work enthusiastically with full dedication and commitment to attain organisational goals. In other words the organisation should give the employee a sense of belongingness so that employee can work for the organisation in an enhanced way (Anitha 2014). Google is the prime example of extraordinary employee engagement. For employee engagement nothing can be taken as the best formula company needs to continuously analyse the environment and needs to develop new thinking and actions. Google maintains employee engagement in the organisation by empowering its employees by transparency. Transparency increases employee engagement as employees want to part of something that has no hidden agendas. Employees at Google spend 20 per cent of time in activities other than normal work this promotes a creative culture in the organisation. Google aims to leave no stone unturned when it comes to employee caring. The company creates employee engagement by creating a caring and welcoming work environment for employees. Google- O Meter is a device used by Google that gives its employees an opportunity to air their views on various matters and potential cultural changes (Phelps 2016).All these measures help Google to maintain remarkable employee engagement in the organisation. Structured plan of initiatives that could increase employee engagement To form structured plan of initiatives that could increase employee engagement we need to identify determinants of employee engagement. Key determinants of employee engagement include job role, organisational support, rewards recognition, training development and organisational leadership and planning (Gujral and Jain 2013). The next step is to identify the possible outcomes of employee engagement. Possible outcomes include employee satisfaction, organisational commitment and organisational citizenship behaviour (Albrecht et al. 2015). After analysing the predictors and potential outcomes of employee engagement successful plan can be developed. One initiative could be developing employees strength. This could be done with the application of R2 strength profiler. R2 strength profiler is a scientific way to develop and measure various strengths of employees (Albdour and Altarawneh 2014). This initiative will enhance the training and development procedure at the company and increase e mployee satisfaction. Another initiative that could be taken is introduce engagement as service measure on score card. This plan can be implemented by having an agreed engagement target score for each business unit that employees are measured against. This will impact the rewards and recognition predictor of employee engagement and help to enhance employee engagement in the company. Both the initiatives will not only impact the employee engagement in the organisation but will also result into improved productivity, high level of customer satisfaction, improved financial growth, staff retention, high morale of employees and ensures employee well-being. Conclusion It can be concluded that Google is an organisation that is working best for its employees. Google has adopted various HR practices such as free food, attractive perks, flat organisational structure, fun activities in the office, allowing pets in the office, paid maternity leaves and much more. The company has adopted these practices to ensure employee engagement in the organisation. The company works on Maslows theory of motivation and does it best to keep its workforce motived and enthusiastic to work. Google cultivates the culture of innovation and creativity in the organisations. The company believes in freeing the talent of the people and empowering its employees. The company effectively and efficiently manages its workforce to attain its mission and vision. The company is already a remarkable example for outstanding employee engagement but still two initiatives that could help the company are introducing engagement as a measure on score card and working to increase employees str engths. References Albdour, A.A. and Altarawneh, I.I., 2014. Employee engagement and organizational commitment: Evidence from Jordan. International Journal of Business, 19(2), p.192. Albrecht, S.L., Bakker, A.B., Gruman, J.A., Macey, W.H. and Saks, A.M., 2015. Employee engagement, human resource management practices and competitive advantage: An integrated approach. Journal of Organizational Effectiveness: People and Performance, 2(1), pp.7-35. Anitha, J., 2014. Determinants of employee engagement and their impact on employee performance. International journal of productivity and performance management. Bulygo, Z. 2013. Inside Googles Culture of Success and Employee Happiness, viewed on 12 August 2017 from https://blog.kissmetrics.com/googles-culture-of-success/ Datta, Y., 2014. Maslows hierarchy of basic needs: An ecological view. Oxford Journal: An International Journal of Business Economics, 8(1). De Mooij, M., 2015. Cross-cultural research in international marketing: clearing up some of the confusion. International Marketing Review, 32(6), pp.646-662. Google, 2017. Our story, viewed on 12 August 2017 from https://www.google.com/intl/en/about/our-story/ Gujral, H.K. and Jain, I., 2013. Determinants and outcomes of employee engagement: A comparative study in information technology (IT) sector. International Journal of Advanced Research in Management and Social Sciences, 2(5), pp.207-220. Phelps, S. 2016. Learning From Google: 15 Ways To Drive Employee Engagement, viewed on 12 August 2017 from https://www.purplegoldfish.com/learning-green-goldfish-google-15-ways-drive-employee-engagement/ Statista, 2017. Number of full-time Alphabet employees from 2007 to 2016, viewed on 12 August 2017 from https://www.statista.com/statistics/273744/number-of-full-time-google-employees/ Sullivan, J. 2013. How Google Became the #3 Most Valuable Firm by Using People Analytics to Reinvent HR, viewed on 12 August 2017 from https://www.eremedia.com/ere/how-google-became-the-3-most-valuable-firm-by-using-people-analytics-to-reinvent-hr/ Thompson, A. 2017. Googles Vision Statement Mission Statement, viewed on 12 August 2017 from https://panmore.com/google-vision-statement-mission-statement

Unit 4 Poetry Naomi Shihab Nye, Jay Smith, Buson Flashcard

Unit 4: Poetry Naomi Shihab Nye, Jay Smith, Buson

Black Holes essays

Black Holes essays The universe as we know it is an amazing thing. There is so much we have learned, but there is even more that we have yet to understand. One of the great mysteries of the universe is the black hole. While most people are not really sure of what they are, some think that they are a magical gateway into another galaxy or another part of our universe. The mystery surrounding the black hole is what made me interested in them. The first scientists to study black holes and the collapsing of stars were Robert Oppenhimer and his student Hartland Snyder, early in the nineteen hundreds. They came up with the name black hole because of the fact that not even light could escape their gravitational pull. The second part, hole, is due to the actual hole where everything is absorbed and where the center core is found. Since all black holes are created from the collapse of a star, one must know a little bit about how a star is formed. A star is created when huge gas clouds come together. Then they join and form a hot core that is made from all the energy within the two gas clouds. This energy is so great that when they first collide, a nuclear reaction takes place and the gases inside the star begin to burn continuously. The star maintains its shape because of an equilibrium that is accomplished by the gravitational pull from the core of the star being equal to the gravitational pull of the gases. This goes on for millions of years until the fuel of the star runs out. When this happens the outward force is not as strong as the inward gravitational force, causing the star to cave in on itself. Depending on the original mass and ending mass of the star there are several things that can happen, one of them being the formation of a black hole. It is believed that when the core of a star is so massive, the collapse of that star would cause something of an even greater mass. The mass of this new object that is creat...

Customers Insurance Essay Example | Topics and Well Written Essays - 2000 words

Customers Insurance - Essay Example That said, Social Media such as Facebook and LinkedIn are now far more widely used than conventional advertising platforms by ‘smaller’ customers, so focusing our marketing and sales effort on Social Media should, therefore, be very seriously considered.It must also be recognized that our competitors will be proceeding in a similar manner - on the other hand, if they are not, Our Company will have an immediate, and perhaps decisive, competitive advantage, at least temporarily!This Outline Proposal constitutes the Executive Summary for a much more extensive document which will set out the detailed requirements for the proposed personal Insurance Risk Management facility, which will be compiled should the Board consent to this project.In order to address this new market segment, Our Company will need to fundamentally review it’s Customer Relationship Management (CRM) procedures, particularly in view of ‘small client’ purchasers of our products, particul arly small business enterprises, sole traders, and individuals. In addition to this, small business enterprises, sole traders and individuals, lacking even a meaningful fraction of the commercial and financial resources available to our existing corporate clients, will be paying particular attention to a particularly competitive price for our products, which will relief on the ability of Our Company to achieve this in terms of our portfolio of insurance products responding to price reductions offered by our competitors.